According to research, virtual events were already becoming popular before the pandemic, a sign that we’re not looking at a temporary phenomenon. The article continues to point out that globally, the virtual events industry was worth nearly $78 billion in 2019. This space is expected to have a compound annual growth rate of 23.2% from 2020 to 2027. Incorporating virtual events into your long-term plans can set you up for sustained success in the years to come.
Digital engagement is here to stay, and with increasingly crowded inboxes, event organizers are always looking for new and innovative ways to stand out and drive engagement. Offering meals at your virtual events is one way to achieve this. Here are three tips for catering your virtual events:
#1: Cater Virtual Events With Individual Meal Perks
Over the past year, Grubhub has helped cater thousands of virtual events with individual meals. This ordering option allows you to easily allocate a budget so all of your attendees can independently place their orders while helping promote social distancing. You simply set a budget and choose any ordering rules or restrictions, like an ordering time frame.
Not only is providing a meal a great experience for your attendees, but it takes the burden of ordering food, gathering individual delivery addresses, and accommodating dietary preferences off the virtual event planner’s plate. Best of all, you only pay for the meals that are actually ordered.
#2: Suggest Local Restaurants to Support
Virtual event meals are a great way to direct money to local restaurants at a time when they need the support more than ever. With Grubhub’s network of more than 300,000 restaurants in all 50 states, your attendees will have a variety of choices. Some event planners might even consider suggesting local restaurants for attendees to order from.
#3: Ensure you Have VIP Customer Service
Whether the event you’re hosting is a large or small virtual event, it’s important to ensure the ordering platform you’ve partnered with offers support for your attendees. When you use a Grubhub Corporate Account to cater your virtual event, your attendees will have direct access to VIP care. While we hope everything runs smoothly, our dedicated Care team is here to support attendees with everything from placing an order to ensuring it was received.
Virtual events are here to stay, and meals are one way to ensure yours stand out. One company, The DemandGen Report, saw increased registrations and attendee satisfaction when using Grubhub to provide meals to attendees.
“We experienced a 23% increase in live attendance year over year by incorporating a meal from Grubhub into our overall digital event initiative. Throughout the week of our digital event, we received dozens of compliments from attendees on how awesome it was and how excited they were for their free meal.” Mike Santos, VP of Digital Marketing, The DemandGen Report